Ads and growth
Salesforce Account Engagement
Account Engagement, formerly Pardot, tracks visitors and prospects for
Salesforce B2B marketing. The c15t pardotTracking helper waits for
marketing consent before it creates Pardot globals or downloads the tracker.
The default mode uses Account Engagement's Tracking and Consent API. The
helper also supports the classic pd.js snippet.
When the visitor withdraws, consent mode calls pdt('revokeConsent'). Classic
mode has no revoke call. In both modes, c15t reloads the page, and the reload
stops the running tracker.
Configure Salesforce Account Engagement
Turn on the Tracking and Consent API in Account Engagement before you use
consent mode, and use its verified tracker domain. Copy piAId and piCId
from the generated tracking snippet as they are. They already include
Salesforce's +1000 offset, and the helper doesn't add it again. Then remove
the original tracking snippet.
Replace pi.pardot.com in the example with your verified tracker domain.
Register the scripts
Complete your framework quickstart first. Keep its Inth endpoint, policy, styles and consent UI. Remove the vendor's original script, SDK initializer or tag-manager entry, so the vendor loads only through c15t.
The vendor pages put the helper in src/consent-scripts.ts. If your framework
quickstart already has a scripts array, such as the one in c15t.config.ts
in the Next.js guide, add the helper to that array instead of creating a
second file.
The scripts export is a configuration, not an initializer. Add it to the c15t provider you already have, at the registration
point for your framework below. These are edits to that provider, not a second
provider.
Add the configuration to scripts in c15t.config.ts, next to
next.config.ts:
Keep the rest of your config, such as mode and routePrefix, in the
same call. ConsentRoot reads the config in the browser, so the layout
keeps passing only state. App Router, Pages Router and static export all
read the same file. See
Next.js scripts and embeds.
Options
| Option | Default | Behavior |
|---|---|---|
piAId | Required | Account ID from the tracking snippet, as a string or number. Must be a positive integer. |
piCId | Required | Campaign ID from the tracking snippet, as a string or number. Must be a positive integer. |
piDomain | Required in consent mode | Verified tracker hostname, without a scheme or path. |
mode | consent | consent uses the Tracking and Consent API. classic loads the older pd.js snippet, which has no revoke call. |
piHostname | pi.pardot.com | Tracker hostname in classic mode, set as window.piHostname. |
category | marketing | Consent condition for the whole loader. |
scriptUrl | https://<piDomain>/pdt.js?aid=<piAId> | Loader override. Classic mode defaults to https://pi.pardot.com/pd.js. Blank overrides use the default. |
The helper logs an error and never loads the tracker when a required value is
missing or blank, when an ID isn't a safe positive integer, when a tracker
domain isn't a hostname, or when mode isn't consent or classic.
Loading and revocation
Consent mode starts after hydration, even when the visitor allowed marketing on an earlier visit. It waits for the client loader to confirm the SDK is ready before it turns tracking on. Classic mode can start from the server-rendered HTML.
After consent, the helper creates the pdt.cq queue and configures the
tracker with numeric IDs. It hides Salesforce's own consent banner without
changing consent, and starts with setOptIn(false). After the SDK loads, it
calls setOptIn(true) and sends one page view. Changes to other categories
don't send another view. A detached in-flight load can't turn tracking on.
On withdrawal, the helper calls pdt('revokeConsent'). It doesn't call
clearTrackingCookies, because that also deletes the cookie that records the
refusal, so later page views could be tracked. On a new grant, the helper
reuses the tracker configuration and sends a new page view through the loaded
SDK. The consent-mode loader stays in the DOM, because downloading pdt.js
again replaces its configured dispatcher. If you call pardotTracking again
with the same options, the helper keeps the tracker configuration across the
new grant. Classic mode can't stop its running SDK through this helper.
Keep reloadOnConsentRevoked enabled in both modes. Clearing consent makes
vendor requests, and late in-flight responses can restore cookies. Removing a
script doesn't stop pending requests. The next page doesn't load Pardot while
its consent is denied.
Cookies and storage
Pardot can set visitor_id<id>, visitor_id<id>-hash, pi_opt_in<id>,
lpv<id> and pardot cookies. A cookie suffix can be the account ID minus
1000. The reload doesn't erase vendor cookies.
Verify Salesforce Account Engagement
Before consent, check that there is no pdt.js or pd.js request, no pdt or
piAId global, and no vendor cookies or browser storage. Allow an unrelated
category and check again. Allow marketing to load the consent dispatcher, then
withdraw it. Confirm that the refusal cookie stays until your own cleanup or
its expiry. Allow marketing again and check for one new page view with your
own account.
Sources: Salesforce's setup guide, consent functions and classic snippet.
Test in a private window with an opt-in policy. Open DevTools Network, disable the cache and filter by the vendor's domain:
- Load the page. No request goes to the vendor before you choose.
- Click Reject, then reload. There is still no vendor request.
- Open Privacy settings and allow the helper's category. The vendor script loads without a page reload.
- Turn the category off again and save. c15t reloads the page, and the new page makes no vendor request.
c15t reloads on revocation because removing a script element does not stop
code that already ran. The vendor's listeners, timers and queued events stay
alive until the page unloads. If you set reloadOnConsentRevoked: false, stop
the vendor yourself. Register a callback-only script whose onConsentChange
calls the vendor's opt-out API, as shown in
custom integrations, and check the
permission before each of your own event calls. The reload does not delete
cookies the vendor already set; see
clear on revocation for your framework.
The helper lists its vendor by name in the preference dialog, so a visitor can turn it off inside an allowed category. See vendor consent for your framework. The consent verification guide covers navigation, expiry and hosting checks.