LinkedIn Insights

LinkedIn Insight Tag is LinkedIn's conversion tracking and audience matching tool for LinkedIn advertising campaigns. It tracks website actions, measures ad performance, builds website retargeting audiences, and provides aggregate audience insights about visitors from LinkedIn member accounts.

Official LinkedIn documentation

• Add the LinkedIn Insight Tag to your website
• LinkedIn Insight Tag overview
• LinkedIn Insight Tag FAQs
• Insight Tag source status
• Compatible tag management systems
• LinkedIn Ads Agreement

Integrate with c15t

import { type ReactNode } from 'react';
import { ConsentManagerProvider } from '@c15t/react';
import { linkedinInsights } from '@c15t/scripts/linkedin-insights';

const scripts = [
  linkedinInsights({
    id: '123456789012345',
  }),
];

export function ConsentProvider({ children }: { children: ReactNode }) {
  return (
    <ConsentManagerProvider
      options={{
        mode: 'hosted',
        backendURL: 'https://your-instance.c15t.dev',
        scripts,
      }}
    >
      {children}
    </ConsentManagerProvider>
  );
}

How c15t loads it

• Category: marketing (Ads & Pixels)
• Loads when: marketing consent is granted
• Default install: c15t sets the LinkedIn partner ID globals, seeds the lintrk queue, and loads LinkedIn's insight.min.js
• On revocation: unloaded - c15t removes the script element from the DOM

Use the LinkedIn Insight Tag partner ID as id. You can find it in Campaign Manager under Data -> Signals manager -> Insight Tag.

c15t intentionally does not add LinkedIn's <noscript> image pixel fallback. The integration is consent-gated JavaScript, so the script only loads after marketing consent is granted.

Tracking events in your app

c15t gates the LinkedIn Insight Tag from loading until marketing consent is granted. Page tracking is automatic once the script loads, but if you fire custom conversions through window.lintrk(...), those calls are not automatically gated - window.lintrk does not exist before consent is granted, and is removed again if consent is revoked.

Guard custom conversion calls by checking consent state:

import { useCallback } from 'react';
import { useConsentManager } from '@c15t/react';

function useTrackSignup() {
  const { has } = useConsentManager();
  return useCallback(() => {
    if (has('marketing')) {
      window.lintrk?.('track', { conversion_id: 12345 });
    }
  }, [has]);
}

function SignupButton() {
  const trackSignup = useTrackSignup();
  return <button onClick={trackSignup}>Sign up</button>;
}

Verify setup

LinkedIn validates the tag after an associated domain or URL receives traffic. Source status can take a few minutes and up to 24 hours to update after the first page load:

• Active: signal received in the past seven days
• No recent activity: no signal for more than seven days
• Unverified: no signal received yet

Types

LinkedInInsightsOptions

Script