Microsoft UET

Microsoft UET (Universal Event Tracking) is Microsoft's conversion tracking tag for Microsoft Advertising. It tracks user actions, measures campaign effectiveness, and enables remarketing campaigns. By default, c15t loads this script based on marketing consent.

Info

UET can also load Microsoft Clarity (if enabled in your UET tag settings). Since Clarity is an analytics tool, we recommend loading it separately with measurement consent instead.

Adding Microsoft UET to c15t

Info

See the integration overview for how to pass scripts to your framework (JavaScript, React, or Next.js).

import { microsoftUet } from '@c15t/scripts/microsoft-uet';

microsoftUet({
  id: '123456789012345',
});

Types

MicrosoftUetOptions

AutoTypeTable Error

No type data generated. Verify the path/name and ensure the file is readable from the configured basePath.

Path: ./packages/scripts/src/microsoft-uet.ts

Name: MicrosoftUetOptions

Script

AutoTypeTable Error

No type data generated. Verify the path/name and ensure the file is readable from the configured basePath.

Path: ./packages/core/src/libs/script-loader/types.ts

Name: Script