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Microsoft UET

Track conversions and measure performance for Microsoft Advertising and Bing Ads.

Microsoft UET (Universal Event Tracking) is Microsoft's conversion tracking tag for Microsoft Advertising. It tracks user actions, measures campaign effectiveness, and enables remarketing campaigns. By default, c15t loads this script based on marketing consent.

Info

UET can also load Microsoft Clarity (if enabled in your UET tag settings). Since Clarity is an analytics tool, we recommend loading it separately with measurement consent instead.

Adding Microsoft UET to c15t

import { configureConsentManager } from 'c15t';
import { microsoftUet } from '@c15t/scripts/microsoft-uet';

configureConsentManager({
  // ... 
  scripts: [
    microsoftUet({
      id: '123456789012345',
    }),
  ],
});

Types

MicrosoftUetOptions

Property
Types

Script

Property
Types