---
title: Reddit Pixel
description: Track conversions and build retargeting audiences for Reddit advertising campaigns.
lastModified: 2026-05-11
icon: reddit
---
Reddit Pixel is Reddit's conversion tracking tool for ads and remarketing. It seeds the standard `rdt` queue before the vendor bundle loads, initializes your pixel, and by default records a `PageVisit` event once consent for `marketing` is available.

## Integrate with c15t

**React**

```tsx
import { type ReactNode } from 'react';
import { ConsentManagerProvider } from '@c15t/react';
import { redditPixel } from '@c15t/scripts/reddit-pixel';

const scripts = [redditPixel({ pixelId: 't2_abcdef' })];

export function ConsentProvider({ children }: { children: ReactNode }) {
  return (
    <ConsentManagerProvider
      options={{
        mode: 'hosted',
        backendURL: 'https://your-instance.c15t.dev',
        scripts,
      }}
    >
      {children}
    </ConsentManagerProvider>
  );
}
```

**Next.js**

```tsx
'use client';

import { type ReactNode } from 'react';
import { ConsentManagerProvider } from '@c15t/nextjs';
import { redditPixel } from '@c15t/scripts/reddit-pixel';

const scripts = [redditPixel({ pixelId: 't2_abcdef' })];

export function ConsentProvider({ children }: { children: ReactNode }) {
  return (
    <ConsentManagerProvider
      options={{
        mode: 'hosted',
        backendURL: '/api/c15t',
        scripts,
      }}
    >
      {children}
    </ConsentManagerProvider>
  );
}
```

**JavaScript**

```ts
import { getOrCreateConsentRuntime } from 'c15t';
import { redditPixel } from '@c15t/scripts/reddit-pixel';

getOrCreateConsentRuntime({
  mode: 'hosted',
  backendURL: 'https://your-instance.c15t.dev',
  scripts: [redditPixel({ pixelId: 't2_abcdef' })],
});
```

## How c15t loads it

* **Category:** `marketing` (Ads & Pixels)
* **Loads when:** marketing consent is granted
* **On revocation:** retained in the DOM so c15t can call Reddit's
  first-party-cookie controls. c15t calls `rdt('disableFirstPartyCookies')`
  when marketing consent is denied and `rdt('enableFirstPartyCookies')` when
  it is granted again.

If you prefer to control page-view tracking yourself, disable the default `PageVisit` call:

```ts
redditPixel({
  pixelId: 't2_abcdef',
  trackPageVisit: false,
})
```

## Tracking events in your app

c15t gates the Reddit Pixel script from loading until `marketing` consent is granted. Your application code that calls Reddit's runtime API (`window.rdt(...)`) is **not** automatically gated - `window.rdt` does not exist until the script is loaded, so unguarded calls before consent throw.

Guard event calls by checking consent state. From React:

```tsx
import { useCallback } from 'react';
import { useConsentManager } from '@c15t/react';
import { redditPixelEvent } from '@c15t/scripts/reddit-pixel';

function CheckoutExample() {
  const { has } = useConsentManager();

  const trackPurchase = useCallback(() => {
    if (has('marketing')) {
      redditPixelEvent('Purchase', {
        currency: 'USD',
        value: 99,
        conversionId: 'order-123',
      });
    }
  }, [has]);

  // Call trackPurchase() from your conversion success path.
}
```

From plain JavaScript:

```ts
import { getOrCreateConsentRuntime } from 'c15t';

const { consentStore } = getOrCreateConsentRuntime();

if (consentStore.getState().has('marketing')) {
  window.rdt?.('track', 'Purchase', {
    currency: 'USD',
    value: 99,
    conversionId: 'order-123',
  });
}
```

When you use Reddit Pixel and Conversions API together, send the same
`conversionId` in the browser event and the server event so Reddit can
deduplicate them.

## Consent and privacy

c15t keeps Reddit Pixel behind `marketing` consent. Before marketing consent,
the Reddit script is not loaded. After marketing consent is granted, c15t loads
the script and queues the Reddit `init` call.

For stricter first-party-cookie behavior, disable Reddit first-party cookies
during initialization:

```ts
redditPixel({
  pixelId: 't2_abcdef',
  disableFirstPartyCookies: true,
})
```

You can also pass Reddit's initialization options directly:

```ts
redditPixel({
  pixelId: 't2_abcdef',
  initOptions: {
    optOut: true,
    disableFirstPartyCookies: true,
  },
})
```

Reddit supports a Limited Data Use flag through data processing fields. Use the
values required by your policy and jurisdiction:

```ts
redditPixel({
  pixelId: 't2_abcdef',
  initOptions: {
    dpm: ['LDU'],
    dpcc: 'US',
    dprc: 'CA',
  },
})
```

Reddit can also receive attribution matching signals such as `email`,
`phoneNumber`, `externalId`, `aaid`, and `idfa`. Only pass those fields after
you have the right consent or legal basis for your use case:

```ts
redditPixel({
  pixelId: 't2_abcdef',
  initOptions: {
    email: 'person@example.com',
    externalId: 'customer-123',
    aam: {
      email: false,
      phone_number: false,
    },
  },
})
```

See Reddit's docs for [Limited Data Use](https://business.reddithelp.com/s/article/Limited-Data-Use),
[event metadata](https://business.reddithelp.com/s/article/about-event-metadata),
and [event deduplication](https://business.reddithelp.com/s/article/event-deduplication).

## Types

### RedditPixelOptions

| Property    | Value                                                             |
| :---------- | :---------------------------------------------------------------- |
| Type Name   | \`RedditPixelOptions\`                                            |
| Source Path | \`./packages/scripts/src/vendors/ads-and-pixels/reddit-pixel.ts\` |

\*AutoTypeTable: Could not extract \`RedditPixelOptions\` from \`./packages/scripts/src/vendors/ads-and-pixels/reddit-pixel.ts\`. Verify the path/name and that the file is included by your tsconfig.\*

### RedditPixelInitOptions

| Property    | Value                                                             |
| :---------- | :---------------------------------------------------------------- |
| Type Name   | \`RedditPixelInitOptions\`                                        |
| Source Path | \`./packages/scripts/src/vendors/ads-and-pixels/reddit-pixel.ts\` |

\*AutoTypeTable: Could not extract \`RedditPixelInitOptions\` from \`./packages/scripts/src/vendors/ads-and-pixels/reddit-pixel.ts\`. Verify the path/name and that the file is included by your tsconfig.\*

### RedditPixelEventMetadata

| Property    | Value                                                             |
| :---------- | :---------------------------------------------------------------- |
| Type Name   | \`RedditPixelEventMetadata\`                                      |
| Source Path | \`./packages/scripts/src/vendors/ads-and-pixels/reddit-pixel.ts\` |

\*AutoTypeTable: Could not extract \`RedditPixelEventMetadata\` from \`./packages/scripts/src/vendors/ads-and-pixels/reddit-pixel.ts\`. Verify the path/name and that the file is included by your tsconfig.\*

### Script

| Property    | Value                                               |
| :---------- | :-------------------------------------------------- |
| Type Name   | \`Script\`                                          |
| Source Path | \`./packages/core/src/libs/script-loader/types.ts\` |

\*AutoTypeTable: Could not extract \`Script\` from \`./packages/core/src/libs/script-loader/types.ts\`. Verify the path/name and that the file is included by your tsconfig.\*